We are finally going to start our blog…
Although we have a good following in the brick-and-mortar stores we sell to, we are a relative newcomer to online sales, so I thought it’s best to tell everyone a little bit about us.
Before World War II, my father-in-law was in charge of sales promotions for WT Grant stores, traveling the US setting up promotions at various WT Grant stores. In Santa Monica, he met a man who wished to set up a table of costume jewelry in the store there. It was an arrangement where the store got to keep 35% of money received and the man took the rest. It was a great deal for both the man and the store.
After the war, my father-in-law came out to Santa Monica and worked for this man setting up sale jewelry tables in stores around the United States and started to dabble himself in jewelry purchases to stock the sales.
In addition to other jewelry, the sale table would be set up with rings in a tray, with 72 pieces of rings, 12 different styles with 6 pieces of each style. As time went on there were a lot of miscellaneous rings leftover, so one day he decided to mix them up and bring all the rings to a store. Surprisingly, the mixed rings sold much better than the tray set up with just the 12 different styles…thus began Glamour Rings in the 1950’s.
We started with one cabinet of rings (about 30 styles) and today we inventory more than 2000 styles, so just a fraction of what we carry is listed online. We started with fashion rings and now carry fashion, sterling and stainless steel as well as other jewelry as desired by our buyers in our brick-and-mortar stores. Our expertise is first and foremost in rings and we believe that a true ring customer wants a large selection to choose from. But translating this to an online business has been a work-in-progress.
Our premise has always been to sell the best quality product at the best price, and offer a ring customer a huge choice in styles.
Up until the late 70’s and early 80’s most of the costume jewelry sold in stores was made in the United States, mostly in Providence, Rhode Island. Now we have our own design team and factories that make rings just for us, primarily in Thailand and Mainland China.